JANUARY 19, 2021|TECHNOLOGY & SOFTWARE
The $70M Buried Hard Drive
Maybe you heard the story of the guy who lost his password and his ability to access 7500 Bitcoins (currently worth $275 million). It turns out he has a plan to get it back, and it involves offering a $70m reward to his municipality for them to dig up a landfill in a desperate treasure hunt to find his discarded hard drive.
So far they have refused, but the search might still find another taker. In the meantime, the entire story is a great cautionary tale about how to save what really matters. Especially if it happens to be a Bitcoin password.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
