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NOVEMBER 11, 2021|DIVERSITY


Inclusive Product Design Is Taking Off


Examples of inclusive product design

Featuring people with disabilities in ads or on TV shows is a wonderful symbol of inclusion. Designing products that everyone can use, however, is next level, and it seems this is becoming more of a design priority for many entrepreneurs and large brands alike.

Olay announced a new design for their skin cream jars that are easier to open for people of all abilities. There was also a story of Mastercard redesigning their credit, debit and prepaid cards with notches to help people with visual impairments to tell them apart. And a new cutlery set with expanded utensils.

Together, they are a positive sign that design itself is getting more inclusive. Not only is this big for those with disabilities, it’s also a great step for the rest of us who might struggle to open that jar or need that alternate utensil too.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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