JANUARY 8, 2021|TRAVEL & TOURISM
Inside Amtrak's New Redesigned Penn Station in New York
Before the pandemic, I would take the Acela (speed train) between DC and New York at least twice a month for meetings. I haven't done that for nearly a year, so seeing an article about Amtrak's newly opened Moynihan Train Hall at Penn Station made me actually miss jumping on that 2.5 hour train to downtown Manhattan.
As the writeup in Adweek notes, this indeed will be a perfect marketing opportunity for Amtrak to tell a different story about the comfort and elegance of traveling by rail. From the photos, it looks like quite the transformation. Something to look forward to the next time I do make it to Manhattan.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
