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MARCH 12, 2021|SOCIAL MEDIA


Instagram Influencers Are Becoming The New Televangelists


"The whole economy of Instagram is based on our thinking about our selves, posting about our selves, working on our selves. There is a chasm between the vast scope of our needs and what influencers can provide. We're looking for guidance in the wrong places."

What happens in a world where young people move away from more spiritual groups or religion and instead put their faith (and money) into life hackers, wellness gurus and motivational coaches?

Novelist Leigh Stein explores this emotional doomsday scenario in a sharp piece in the NY Times, and explores how dangerous it is when vulnerable people put too much faith in these so-called "Instavangelists."

As with televangelists, it is sad when people put their trust in manipulators who don't deserve it in the first place.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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