APRIL 20, 2017|SOCIAL MEDIA
Is Amazon Quietly Reinventing Influencer Marketing?
When Amazon created an extension of its robust affiliate marketing program to let influencers create their own stores, not many people outside of that world paid attention. The move may be more strategic than we realized.
Amazon has the chance to tie an influencer’s platform more directly to real affiliate revenue than just about any other brand. Their efforts in this space will likely become one of the most direct ways that influencers of any size can routinely cash in on their followings.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
