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FEBRUARY 8, 2021|TECHNOLOGY & SOFTWARE


Is Now Finally the Tipping Point for the Right To Repair Movement?


I remember an old Sony DVD player I had once that suddenly stopped working. The display flashed something called a “C:13” error. Google searches revealed message boards highlighting the coincidence that this error code often seemed to appear in the 13th month of ownership of a product ... right after the 1 year warranty expires.

I hope that part was a joke, but an increasing number of the digital products we use do seem to have a planned obsolescence built in. The “Right to Repair” movement has long sought to change this, and the pandemic combined with a new administration in the US may finally be giving this long overdue cause the push it needs.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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