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SEPTEMBER 8, 2016|FINANCIAL SERVICES


Is Usage Based Insurance Finally Becoming A Reality?


Connected car dashboard illustrating usage based insurance

As the sharing economy leads more consumers to avoid ownership altogether, many in the automotive industry have been predicting a big shift in how people will use and experience cars. Less frequently discussed is just how this might change the nature of how we buy and keep insurance.

If consumers only use a car on occasion, or have a fractional ownership, then the insurance they buy has to accommodate that.

An article on VentureBeat digs into the potential future of what the industry calls UBI (Usage Based Insurance) and explores whether it might be coming sooner rather than later.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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