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FEBRUARY 20, 2023|CAREER ADVICE


The Rise of "Fractional Executives" and the Job Sharing Economy


What if the ideal solution to executive burnout was having two people sharing one job? There is a moment in the iconic TV show The Office when two characters are promoted as "co-Managers." In the show, the concept is ridiculed until it's eventually killed. The idea of two people sharing the same job (or even one person doing multiple jobs part time) is easy to dismiss, but it is finding new advocates in people tired of work as usual.

A WSJ article about "fractional executives" suggests the popularity of this type of role is rising. Roleshare is a UK-based firm that has been promoting the idea of having executives share their jobs for years. In The Future Normal, a chapter on Job Sharing explores how this non-obvious working arrangement is increasingly one that people (and their forward-thinking employers) love.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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