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APRIL 20, 2021|CAREER ADVICE


Welcome To The YOLO Economy


The YOLO economy and pandemic career changes

“To some extent, we’re seeing a year’s worth of big life changes starting to accelerate now.”

A curious side effect of remote work over the past year may reinvent the future of the economy in a rather surprising way as more people consider or pull the trigger on leaving their safe yet overly demanding jobs. A NY Times feature dubbed this effect “the YOLO Economy” and suggested that one effect of the pandemic may be people getting the inspiration they needed to do what they always wanted.

Beyond inspiring more entrepreneurship, the article suggests that the past year also gave employees a clear picture of just how much their employers care (or don't care) about their overall well-being. And the ones that failed to show up will be the first ones abandoned.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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