JANUARY 16, 2017|TRAVEL & TOURISM
Japan Standardizes Toilet Button Design To Ease Tourist Confusion
In a country known for its high-tech toilets, one unintended side effect has been tourist confusion about what exactly happens when you press some of those buttons.
In advance of the 2019 Rugby Cup and the 2020 Olympics, Japanese authorities have decided to standardize the eight buttons that usually appear on toilets to make them clearer for foreigners. Ok Internet, go ahead and start the #firstworldproblem jokes now.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
