As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

MAY 23, 2023|HEALTHCARE


Life Saving Radio Uses Hard Rock To Improve Surgical Performance


Life Saving Radio campaign artwork for surgeons

If professional athletes can maximize their performance through music and classical music can improve brain development in babies, it's not a far stretch to believe that music might also help to hone focus for people doing mentally taxing work. Given the widely shared statistic that 90% of surgeons play some type of music in their operating rooms, it makes sense that perhaps music might offer some sort of performance benefit for doctors too. So healthcare innovation firm Klick Health teamed up with NextMed Health to build "the world's first AI-powered radio station and album clinically designed to improve surgical performance."

According to the data, the one band most likely to improve surgeon performance was AC/DC. I'm not sure how thrilled I'd be as a patient knowing my doc is rocking out to "Highway to Hell" while operating on me, but at least they rewrote the lyrics to say "Heal" instead. And if hard rock can indeed minimize the potential for surgical complications and help surgeons save lives, then it's exactly the kind of non-obvious idea that healthcare needs. Maybe the next AC/DC song they can adapt is "Dirty Deeds Done Dirt Cheap" and play that for legislators dragging their feet on healthcare reforms supported by doctors.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×