As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JUNE 4, 2025|MEDIA & JOURNALISM


The Emerging Future of Radio


Future of Radio 900x600

Radio, and its future, are front and center right now in a lot of conversations. There's the recent news that NPR is ​suing the Trump administration​ over its choice to withhold funding. Then there is the debate about FCC rules and ​double standards​ around how various radio stations must compensate artists. Alongside the compensation questions are the inroads that AI is making into how shows are being automated.

Radio Krakow in Poland faced an ​extreme backlash​ when they replaced on-air talent with AI presenters. Meanwhile digital artist pioneer will.i.am has built an entire ​interactive radio platform​ with AI host DJs that are now a ​regular feature​ on many other platforms. The AI disruption to radio isn't the only innovation happening now either.

The Emerging Future of Radio: Future of Radio

Rock music legend Alice Cooper recently launched his ​popular Alice's Attic radio show​ on Los Angeles rock station 95.5 KLOS and industry insiders are pushing for a ​reinvention of local radio​ through more community-focused or faith-based content.

All of this may be pointing to a resurgence in the relative importance of radio to the overall music and entertainment industry. The bottom line is that radio seems to be experiencing near daily reinvention right now—which makes it a perfect case study for anyone who wants to see how the blending of technology, business models, creativity and history may combine to reshape an entire industry.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×