SEPTEMBER 16, 2019|ENTERTAINMENT & HOLLYWOOD
Lilly Singh Is On Late Night and She Just Might Save Network TV
Lilly Singh started her season as the host of Late Night on NBC by making fun of network execs, prodding middle America and spotlighting the “late night Jimmy’s” she’s now colleagues with.
Along the way she interviewed Mindy Kaling, referenced bindis, and cracked jokes about cheap brown people, without the need to explain it all (as my wife pointed out). Everyone watching already gets the joke and Lilly is talking to them. NBC just hopes they stick around.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
