Why Coke Deleted Their Social Media And Lilly Singh Is Taking A Break

Popular YouTuber Lilly Singh (aka "Superwoman") announced that she would be taking a break from posting videos after vlogging daily for more than 8 years because she's "mentally, physically, emotionally, and spiritually exhausted." The same day Coca-Cola took the surprising move of deleting all the content from their social media accounts and choosing to relaunch each of them with a "positive, happy new look" as part of their celebration for something called World Kindness Day.

It may seem coincidental that these were announced so close to one another, and it probably is, but this theme of social media overload has become a constant. I believe it's likely we will see more "hard resets" like this in the coming weeks and months. Yes, they seem dramatic ... but they also serve an important purpose for the teams and individuals who choose to do them. Sometimes we need a moment like this to reevaluate our priorities and figure out what is really important.

It's the same reason why we take vacations, and the problem with being in demand as a creator is that it becomes easy to think that you are never allowed to take a break. If anything, the lesson from these two stories is that it's ok to take a break when you need one. If one of the largest brands in the world can reset all their accounts and a YouTuber who makes $14M a year from her channel can voluntarily take a break ... I'm pretty sure you and I can afford to do the same thing.