As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JANUARY 22, 2024|ENTERTAINMENT & HOLLYWOOD


Mean Girls Fans Outraged to Discover the Movie Is a Musical


Mean Girls Fans Outraged To Discover the Movie Is A Musical 900x600

There was a time in my life when I would experience a movie in a theater without ever having seen a trailer for it. I was living in Australia and that time introduced me to seeing a film without any preconceptions. Movie trailers have always been notorious for giving away the entire plot of a film in their quest to sell it. But they are harder and harder to avoid thanks to YouTube. 

This week, some moviegoers had an inverted experience of this ... seeing a movie that didn't seem to match the trailer they had watched beforehand. Apparently, movie trailers for the new film Mean Girls spend two minutes showing scenes from the film yet none of them reveal a fundamental fact about the movie: it is a musical. It seems this is disturbing for about one quarter of moviegoers who are so put off by not knowing this detail ahead of time that they are taking their outrage online.

It's a sad reality when some of us are so conditioned to get what we expect that any small surprise sends us into a tailspin. What happened to the beautiful ignorance of not knowing what happens next in a film or otherwise?

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×