AUGUST 18, 2021|ADVERTISING
New Film Reminiscence Lets You Star In A Deepfake Movie Trailer
Deepfakes are usually seen as a bad thing. Maybe they always should be. A movie marketing campaign for the new Hugh Jackman film Reminiscence is offering a different take by letting users deepfake themselves into a version of the movie trailer.
It is a fun idea and makes sense for the sci-fi thriller, but it also offers a scary example of just how easily accessible deepfake technology is going to be in the future. Inserting yourself into a movie trailer is relatively harmless, but there will definitely be others with not-so-innocent motives in mind ready to use the tech for other purposes. This is going to be something to watch.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
