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FEBRUARY 22, 2017|MEDIA & JOURNALISM


Media Reports Fake Story As Real And Kills Its Own Credibility


As the fierce outcry over fake news continues, the mainstream media keeps failing to help its own case.

The latest example was a viral video of a female biker seemingly responding to unsolicited cat calls from workers in a van by chasing them down and pulling off a wing mirror. It is a satisfying clip, which is precisely the problem. The episode appeared to have been staged, but many outlets only qualified that well after initially publishing the story as real.

The net result? Even less trust in media. Every time a newsroom trades verification for the speed of a shareable clip, it hands another argument to the people who insist none of it can be believed.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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