SEPTEMBER 12, 2019|EMPLOYEE ENGAGEMENT
Modern Workplaces Need To Get More Dad-Friendly, Survey Finds
I remember being a new dad and working full time at a marketing agency. Like any working parent, I struggled to find a balance. This week a parenting site called DaddiLife conducted a survey of 2000 working millennial dads in the UK and found that companies are falling far short in giving dads the flexibility they want to be with their kids.
I have written before about the not-so-well-appreciated equivalent of the stay-at-home mom -- the stuck-at-work dad. As our gender roles continue to shift and the role of both men and women in the home and as parents continues to shift, we will need workplaces to more rapidly catch up and offer more understanding, flexibility and empathy for Dads who want to prioritize their families instead of being isolated from them at work.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
