OCTOBER 26, 2020|ADVERTISING
Nando’s Reminds Us All To Vote In This Brilliantly Non-Partisan Ad
In the final week before the US election, more brands were actively taking sides. Case in point: the CEO of Expensify emailed 10 million customers to tell them to vote for Biden.
No stranger to taking a stand, this time Nando’s stuck with what could have been a tired reminder for people to go and vote. Instead, they launched their secret “undemocratic meal”, which let people place an order where Nando’s could choose what they get. It didn’t end well. The message? Don’t let someone else vote for you. Make your own decisions.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
