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MAY 2, 2022|GOVERNMENT & POLITICS


Why It's Your Duty To Vote Republican Right Now


The recent Ohio Republican Senate Primary election was a study in the effectiveness of hate-based politics. For the past year, there have been conversations about a Republican Civil War brewing and judging by the primary election results, the faction aligned with Trump is winning. The biggest reason why might be because there aren't enough people voting Republican.

In 21 States across America, voters do not need to affiliate themselves with any political party in order to vote in an open primary election, but voter turnout in primaries remains dismally low. Partisan voters assume the other party is the problem or that they are not allowed to have a voice in the other party's primary. That's a mistake.

The real problem today is that moderate, reasonable and thoughtful candidates from any party can't win because they never make it through a primary election. Instead they get overtaken by louder, stupider candidates who eventually end up on the ballot in the national elections. The only way to fix this is for ALL of us to vote in the primaries for BOTH parties for the candidates willing to speak and think for themselves. Especially in those races where the leading candidates are the ones who compromise their own beliefs to appease a proven liar in a desperate attempt to gain his endorsement.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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