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JUNE 28, 2017|ENTERTAINMENT & HOLLYWOOD

Netflix Lets Kids Choose Their Own Adventure In New Episode

By Rohit Bhargava/Published

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What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment that many in the TV industry are watching with interest to see if this type of interactive story may be a feature that catches on with viewers. Read the full story on [The New York Times] > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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