NOVEMBER 27, 2006
On Adventure in India - Back on Dec 15th
For the next few weeks, I will be travelling through India on a combination of work and holiday. Rather than trying to find a guest author or some other poor sap to "hand over the keys" to the Influential Interactive Marketing blog, I have decided to hang up the equivalent of a "gone fishing" sign - along with the promise to return on December 15th with all new postings. If Lost can go on holiday until February and still rely on keeping their viewers, hopefully the marketing blogosphere is similarly forgiving. Until then, safe holidays and adventures to all.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




