MAY 4, 2018|STORYTELLING
20th Century Fox To Launch “Choose Your Own Adventure” Film
20th Century Fox is making a film version of Choose Your Own Adventure. For anyone who loves storytelling, this is great news. The plan is to use different endings and try to create a version of the film that stays true to the iconic books many of us remember from our youth.
They already do this very effectively on their Facebook page, however this will offer a new storytelling opportunity that might also lead other films to try launching multiple film versions or different endings as well. I couldn't help thinking that something like this could have made seeing Avengers: Infinity War more fun.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
