As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

JULY 20, 2020|MEDIA & JOURNALISM


The Truth About Fox News: It Isn't Fake.


The Truth About Fox News: It Isn't Fake Calling Fox News fake is a common theme among the people in my social media circles, but I have long been curious about their reporting and why so many people seem so deeply influenced by it. I'm a frequent reader of their stories and consistently have it as part of my overall media diet even though I often disagree with the stories there. This week, I did a little experiment over a two day period to capture multiple headlines to see if I could identify a theme or pattern. There clearly was. In the headlines from the image above, do you see it? Almost every story is based on a quote or opinion from someone. In some cases, they are sources who are objectively newsworthy - such as Maryland Governor Larry Hogan. In most others, they are either talk show hosts, celebrities (or their lesser known spouses), or professional athletes. The stories aren't fake. They are reporting on what these people actually said. The problem is, the opinions of insignificant people are reported alongside the quotes from actually influential people, creating confusion. In my reviews, no other media platform relies so heavily on "he said, she said" style reporting. So perhaps the distinction we need to make more often isn't fake news versus real news, but rather insignificant stories versus significant ones.
Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×