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OCTOBER 18, 2017|MEDIA & JOURNALISM

BBC Newscaster Realizes On Air That A Story Isn't Newsworthy

By Rohit Bhargava/Published

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In this short video of a BBC newscaster reporting  about the "Royal Baby" announcement, you see a rare moment of truth where newsman Simon McCoy shows us what he really thinks about reading a relatively unimportant announcement as if it was "Breaking News," when he knows it clearly isn't. Which leaves us with the perfect irony: the most truthful thing you'll see in the media today is a newscaster accidentally that the breaking news he's about to share isn't actually worth your attention. Read the full story on Mashable > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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