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FEBRUARY 10, 2023|TRENDS & CULTURE


New Insights And Megatrends From The Dubai Future Foundation


Dubai Future Foundation megatrends report cover

It's the time of year when we see lots of reports about the future. Springwise just came out with their Future 2043 report which collects articles and insights from 20 global futurists about what we should expect in nearly every sector, from retail to mobility. One of the more insightful reports I saw came from the Dubai Future Foundation which published their "10 Megatrends Shaping Our Future in 2023."

As you probably guessed, I like the time horizon of this one more with their choice to focus on the present future. The report offers some interesting insights too, from the assertion that by 2025 most marketers will abandon personalization efforts because privacy will present a more significant hurdle, the cyber insurance market will explode because of the prevalence of cyber attacks and institutions will move from net zero to net positive energy policy. You can access the full report in English or Arabic in a PDF download from their website.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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