JANUARY 29, 2025|MEDIA & JOURNALISM
The Non-Obvious Media Recommendation of the Week: Dubai Future Foundation

One of the most forward-looking nations invests heavily in future planning, and much of their planning, research, insights and project efforts are all published freely online. This is the wealth of futures information you’ll find on this government sponsored website from the Dubai Future Foundation.

These insights along with the publications and research published by the UAE Government Development & Futures Office are just as useful as many trend insights websites that require subscriptions and payment in order to access. On these sites, you can download PDFs and take a look at some ongoing projects that are already underway across the seven Emirates in partnership with many other third-party groups.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




