MAY 5, 2017|STRATEGY & PLANNING
Nintendo Switch And How Nintendo Gets Supply Wrong
Why do Nintendo’s latest products always seem to be sold out? The Switch is only the newest example, and the pattern is consistent enough to raise a real question about the company’s seeming failure to accurately forecast demand for its new products each time it announces one.
The most a Nintendo exec has offered is the somewhat unsatisfying quote that “we get it right more times than we get it wrong,” which does little to uncover the more interesting possibility: that Nintendo routinely fails to produce enough product on purpose, in order to stoke consumer demand and build anticipation.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
