AUGUST 26, 2016|RESTAURANT & HOSPITALITY
World’s First Official Nintendo Restaurant Opens In Japan
As Pokemon Go has blurred the lines between gaming and living, this new branded restaurant from Nintendo is a natural evolution of that shift, and one that other brands are starting to turn towards as well.
The restaurant as a concept store for a brand (rather than just experiential retail) is an interesting twist on the idea of letting people experience a brand in a new and different way. Nintendo is not a food brand, yet having a restaurant gives its fans a new and unique way to experience it.
Rohit speaks on this topic. See his marketing keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
