MAY 24, 2009|SOCIAL MEDIA
I Am Sooo NOT Tweeting This!
Sometimes I think I live an overtweeted life. I'm on nearly every social network and I revel in the instant-on real time pleasure of knowing what people are craving or bitching about anywhere in the world at any given moment. Despite the incessant distraction of this "ambient awareness" - I'm a keen believer too that it helps me get closer to people that I would otherwise never have the chance to get to know, and smarter about the world in general. For the interconnected life I lead, though, I love my time away from it as well. It's not uncommon for me to "go dark" on Twitter most weekends, or to randomly take a break from blogging. Those are the moments when I'm part of my real world, being a Dad or just decompressing. And I pride myself on not being the guy in the corner tweeting every moment of a party (even if it's full of social media geeks like me). I'd rather just talk to people. The point is, there's a time when all this stuff needs to be shut off.
For me, that time is going to be this coming week - when I take a vacation to Paris and then on to several Greek islands with my wife (and no kids). I plan to relax, to write and to spend some time in a beautiful environment getting inspired. Most of that doesn't really involve Twitter. So tonight I'm scheduling a few posts with photos to go live on my blog over the week (as a virtual way to share where I am going to be) ... but otherwise I'm hanging up the proverbial "gone fishing" sign and planning to be back on June 1st with more posts and more than likely a few marketing lessons I have learned along my journey. After all, I may be able to leave Twitter behind ... but I'll always be a writer at heart and have my Moleskine and pen by my side to capture ideas as they happen.
For a digital guy, I'm still old school like that.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




