MAY 24, 2005|DATA & ANALYTICS
Statistics about Parents & Moms Online
Below is a list of helpful resources all about parents online, including who they are and how to reach them:
Report on Parents Online - published in 2002 from Pew Internet
Child and Family Web Guide - List of resources online compiled by researchers at Tufts University (primarily about child development)
Purchasing power of Moms - Stats on the purchasing power of moms, straight from Babycenter.com
Mom's and Technology Use - Stats on Mom's and technology use
80% of Moms use the Internet to save time - Lots of great information and stats from an extensive survey about Moms' use of the Internet, conducted by Opinion Research Corporation for America Online in 2004.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
