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SEPTEMBER 11, 2017|AUTOMOTIVE & MANUFACTURING


Peercel Lets You Ship Packages By Sending Them With Strangers


81-peercel
What if you could have a stranger hand deliver your package internationally? While intriguing on paper this idea has many challenges given security concerns and the relative inconvenience of actually delivering. With all the potential pitfalls, what would it take for an idea like this to succeed? Adding a social community could be the key. Like Venmo, if there were a community where users could share their journeys, it would make this more of an experience. This would bring the beautiful serendipity of who you might meet front and center, and better illustrate that the inconvenience is worth it. Read the full story on PSFK > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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