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SEPTEMBER 22, 2017|RESTAURANT & HOSPITALITY

Panera CEO Dares Fast Food Execs To Eat Their Own Kids Meals

By Rohit Bhargava/Published

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We have all heard the business cliché about eating your own dog food, but Panera CEO Ron Shaich took it a step further by daring execs at McDonald’s, Wendy’s and Burger King to actually eat their own kids meals for a week. The highly effective dare stunt is part of Panera’s ambitious announcement to offer every item on their menu (over 250 items) in a smaller portion for kids. His underlying argument is that companies should not be allowed to market to kids at all because so many brands do it in quantifiably evil ways. It’s hard to argue with that. Read the full story on Business Insider > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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