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JULY 3, 2020|TRAVEL & TOURISM


People Are Afraid To Travel. Airlines Are Making It Worse


I have talked to half a dozen friends who have taken a flight somewhere in the past few months. I have been completely grounded with no travel, so I admit part of me is just curious about what travel is like these days. All of them come back with stories that are not good.

Media reports agree. Airlines are packing planes, ignoring social distancing guidelines and generally making it an even more miserable experience to fly.

Travel is certainly not back, but more concerning for the airlines is that I know many heavy travelers who are likely going to avoid going anywhere by plane for at least the next year and maybe longer. Based on the experience right now, it's hard not to agree with them.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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