Etihad Airlines Creates Sonic Journey To Accompany Travel Experience

I am not quite old enough to remember a romantic time of air travel. I’ve seen pictures, of course, of a time when people looked forward to their flights as much as their destinations. But I never grew up with that. Most travelers blame the airlines for this, citing cramped seating, terrible food and an overall experience that feels more like being a piece of cargo. Being in Business Class on any flight certainly helps, but what if airlines could get back to that sense of adventure? It’s a perfect moment to ask that question.

As some lucky people start to travel again, there is a golden opportunity for airlines to reimagine the experience to be something much better. Etihad Airlines has the right idea with a new sonic journey experience they just launched for travelers. It uses custom music to make the entire flight experience more positive, relaxing and uplifting. Three words that most people would ordinarily not use to describe airline travel. At least, not yet.