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APRIL 11, 2008|BOOKS & REVIEWS


Personality Not Included: 4 Big Events And A Launch Party!


I'm gearing up for what is going to be a busy week of promotion for PNI next week. On Monday of next week, I am running the first session of the day at a very well put together event in Santa Fe, New Mexico called the Online Community Business Forum. My topic will be about building an online community by focusing beyond your own website. Then I head to ad:tech San Francisco at the Moscone Center on the 15th to do a featured book signing at 1pm in their event bookstore on site. The 16th morning, Ogilvy is hosting an amazing panel around the topic of the book in Silicon Valley which has confirmed speakers including my good friend Kara Swisher of D: All Things Digital/WSJ, Jeremiah Owyang of Forrester Research and Katherine Barr of Mohr Davidow Ventures. My always dynamic colleague Adriana Gascoigne will be moderating. 

On the 17th I'll be headed to Portland to do the lunch keynote session sponsored by the American Marketing Association at the Innotech Marketing and eBusiness event. There will also be a book signing there, hosted by Powell's (one of my favourite local used and new bookstores along with Strands in New York). Finally, to round out the week on Friday the 18th I will be hosting the official launch party for Personality Not Included at the Sugar Cafe on 679 Sutter Street in downtown San Francisco. Along the way for all these events, I would LOVE to meet anyone who happens to live in or near these cities and to that end will be headed to several parties and organizing meetups to get together, as well as sharing live updates of where I'm headed via Twitter. So if you are a reader of Influential Marketing blog (rebranded as the "Non-Obvious Insights Blog"), and happen to be planning to be in San Francisco, Santa Fe/Albuquerque, or Portland. come out to any of the events next week and say hi!

List of Events/Dates:
April 14: Online Community Business Forum "Thinking Beyond the Community Website" at 9am
April 15: ad:tech San Francisco Book Signing at 1pm
April 16: Silicon Valley Tech Breakfast at 8am
April 17: Keynote Presentation at Innotech Portland "10 Truth of Marketing in Web2.0 World" at 12 noon
April 18: Launch party for PNI at Sugar Cafe in San Francisco!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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