APRIL 11, 2018|SPORTS & OLYMPICS
PGA Launches Desperate Marketing Campaign To Attract Younger Fans
It is no secret that golf as a sport is suffering, and has been for years. Its history, expense and lack of diversity (Tiger Woods as the noteworthy exception) have all taken their toll on the sport.
In a bid to try and refocus the sport on the fans rather than the players, the PGA’s “Live Under Par” campaign replaces its 20-year-old “These Guys Are Good” campaign. While a marketing campaign alone can hardly make the sport more approachable, you have to appreciate this strategy as smarter than what they had in the past.
Maybe one day they’ll finally realize the best way to save golf is to start converting all the courses into “FootGolf”. Now that’s a sport worth expanding.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
