AUGUST 29, 2019|AUTOMOTIVE & MANUFACTURING
Porsche Unveils New Racecar During Video Game On Twitch
To build excitement around the launch of their first electric sports racecar, the 99x Electric, Porsche created a partnership with Twitch to engage players from around the world to work together to complete a challenge and unlock the car inside the video game.
The entire progression had people engaged for nearly four hours, and culminated in a reveal of the car by the two Porsche works drivers, Neel Jani and André Lotterer. It is a smart inversion of the usual car launch. Instead of inviting an audience to watch a reveal, the audience had to earn it.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
