SEPTEMBER 7, 2005|TECHNOLOGY & SOFTWARE
Apple Unveils New iPod Phone & iPod Nano
As expected, an hour ago Steve Jobs announced at Apple's press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil ...
You have to hand it to Apple, they know how to hype up new product launches, from their brief email to journalists about the press conference last week, through to the many discussions and media hits they acquired talking about the notoriously secretive process for announcing new launches and products. In the end, they announced nothing more than the products most people expected them to -- but what great publicity along the way.
In fact, they even had people coming up with alternative designs for what the iPod Nano could look like:
(View Source for iPod Image #1)
(View Source for iPod Image #2)
A great example of online PR ...
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
