Proof The Ice Bucket Challenge Was Not “Slacktivism”

Many viral social campaigns like the ALS Ice Bucket Challenge from two years ago are accused of encouraging “slacktivism,” a term used to deride the limited results many online cause related campaigns seem to achieve.

There are times, though, when attention leads to donations and donations lead to breakthroughs ... just like they are supposed to. It is a great reminder that even if you still think of social media fueled activism as a pointless exercise in staged feel-good narcissism, just doing something can often lead to unexpectedly effective results.