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FEBRUARY 7, 2022|ENTREPRENEURSHIP


Reselling Gig Work Is Now A Popular Side Hustle. Is It Wrong?


Drop shipping is a widely used practice that allows a retailer to take a sale and get a distributor or wholesaler to ship that product directly to a customer without ever actually stocking the product themselves. It's the perfect middleman business model. Now some clever entrepreneurs are trying to do the same thing with services - hiring gig workers from platforms like Fiverr, repackaging their work and selling it at a higher rate to their own clients.

This so called "drop services" economy is becoming more common and raising some important questions along with it. Is it ethical to take the cheap labor of professionals (often based in other countries) and mark it up for resale (or pass it off as their own) without their knowledge? And does the fact that this involves services make it different from the widely accepted practice of drop shipping? Or are these just smart entrepreneurs filling a need for someone to take the efforts of disparate gig workers and combine them into a more valuable and complete end product?

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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