FEBRUARY 24, 2021|EMPLOYEE ENGAGEMENT
Workplace Trust Is Breaking Down Among Hourly and Gig Workers

One of the bigger stories recently was about Amazon workers in Alabama petitioning to unionize and organize collective rights in response to Amazon’s notoriously aggressive performance targets and poor working conditions that had some warehouse workers peeing into plastic bottles.
A related story you might have missed was about how gig workers are building and using apps and algorithms to track how they are being paid and spotting discrepancies.
The theme across both stories is clear: many gig and hourly workers don’t trust their employers to treat them well, so they are taking matters into their own hands. This is what a breakdown of workplace trust looks like, and the problem seems to be growing.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




