FEBRUARY 23, 2015|TRENDS & CULTURE
Revivalism: Why The Past Keeps Coming Back
One of the megatrends I have written about is called Revivalism, and the definition is a simple one: overwhelmed by technology and a sense that life is too complex, people seek out simpler experiences that offer nostalgia and remind them of a more trustworthy time.
Like most of the other megatrends, this one encompassed many ideas from past trends in other reports. And since writing the chapter about it, I keep seeing stories of how the past is coming back to be appealing for us today ... which is a good sign.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
