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NOVEMBER 6, 2020|BOOKS & REVIEWS


Non-Obvious Megatrends Is Coming To India!


LinkedIn - India Book Announcement
The Indian edition of Non-Obvious Megatrends is coming December 10th! I will be working with the team at Penguin Random House India to launch the book in India, with an all-new Foreword and updated new design. Learn more and order your copy here >> This updated edition features endorsements from business legend Ram Charan, @inktalks Founder Lakshmi Pratury and @sonypicturesin Director Gayathiri Guliani - as well as US based authors Shiv Singh, Guy Kawasaki and Charles Duhigg. As part of the launch, I was honored to participate in a panel this week about trends with several other authors during the Bangalore Literature Festival. Here's a recording of the conversation: #penguinbooksindia #penguinbooks #indiabusiness #trends #nonobvious #indiatrends #penguinindia
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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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