JANUARY 17, 2017|EVENTS & EXPERIENCES
Richard Branson's Next Big Idea: Sports Festivals
Most participatory sporting events, marathons in particular, are catered to the individual rather than to families. Richard Branson wants to change that.
The business world's ambassador of fun wants to bring back the family sports festival, and he is launching Virgin Sport to do it, starting with a UK based event. On the surface it looks like a small tweak to a format that already works. Underneath, it is a bet that the people standing on the sidelines of a race are a market of their own, and not just spectators waiting for someone else to finish.
The wide ranging interview where he laid out the idea was worth reading for another reason too. It offers some useful insight into how Branson gets his business ideas in the first place, which is a question far more people ask about him than about any single one of his companies.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
