JANUARY 27, 2021|TECHNOLOGY & SOFTWARE
Roblox Heads Toward Creating An Actual Multiverse For Us All

Imagine an online world where we could all exist in an avatar form and interact with one another. It’s a dream often portrayed in science fiction films such as Ready Player One, but it may be getting closer to reality thanks to Roblox. The story of Roblox is worth exploring, along with why the founder’s vision for the site might not be as ambitious or disturbing as the vision presented in the film, and why that’s a good thing:
“We almost see ourselves more as the creators of a primitive part of the electrical grid, back there in the distance, and we’re trying to tap the creative genius of our creator community, which is really the real engine that works with us to power our part of the metaverse.”
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




