Should A Brand Be Allowed To Erase Its Past?

The marketing team at Dos Equis beer decided to remove all videos of the iconic “Most Interesting Man In The World” campaign from their YouTube channel. Though debatable, the rationale was what you would expect ... a new marketing team feeling that the longstanding campaign was overshadowing the brand.

Taking the videos down does raise an interesting question: what responsibility should brands have to preserve their advertising, or to provide access to stories that often become part of popular culture? It is an interesting parallel to the debate over the individual right to be forgotten.