APRIL 5, 2017|HEALTHCARE
The $12B Startup That Will Cure Baldness And Erase Wrinkles
If you think the idea of a med-tech company which promises to regenerate hair and help your body reverse the aging process sounds too good to be true, it is a criticism the founders have heard before.
The technology works by manipulating something called progenitor stem cells. Unlike its notoriously secretive (and now disgraced) biotech predecessor Theranos, the company is already taking a more transparent approach to sharing its data over the anticipated decade or more that it will take to bring this technology to market.
That transparency may turn out to be the most interesting part of the story. Theranos didn't just fail at the science, it failed at the disclosure, and every ambitious health startup that follows now has to prove it is not making the same bet on secrecy.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
