JUNE 28, 2021|FOOD AND DRINK
Skip the Hangover and Try a Non-Alcoholic “Euphoric Beverage” Instead
What do you get when you combine adaptogens, botanics and nootropics? Confusion? No, actually, you get Kin Lightwave, a new type of "euphoric beverage" that promises to use mysterious natural ingredients like Reishi Mushroom and Gentian Root to offer a sense of "grounding calm." If this all sounds like a product scripted for gullible hipsters ... well, you're probably right. But I have to admit I'm curious.
Unfortunately, it's out of stock online and their other product is "grounded in an herbaceous palate." I'm not sure my palate appreciates herbaceousness, so I guess I'll just wait for Lightwave. After reading this story, I'm just suffering from a craving for a little reishi mushroom and gentian root. We all know how that feels, right?
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




