JANUARY 1, 2018|FOOD AND DRINK
Why “Raw” Untreated Ground Water Is The Hot New Health Beverage
This piece about the “off-grid” water movement from the New York Times takes a deep look at why “raw water” has become the must-have new health beverage of choice for cultural influencers and the next well funded fad for bubble-chasing Silicon Valley investors.
It is a fascinating story that has its fair share of conspiracy theorists, junk science, fear-based marketing and justified skepticism of government provided water.
If you made any health-related new year's resolutions, it might be time to add one: deciding what type of water you and your family will drink in 2018.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
